A PROGRAM OF THE NATIONAL SHOOTING SPORTS FOUNDATION

News Archive, June 2019

June 25, 2019

NEWTOWN, Conn. – The National Shooting Sports Foundation® (NSSF®) is pleased to announce its McGruff® on Gun Safety videos in partnership with the National Crime Prevention Council (NCPC), Not Cool, Kyle and Molly's Mischief, have each been awarded Bronze Tellys in the Social Responsibility category for Branded Content in the 40th Annual Telly Awards. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies and including Vice, Vimeo, Hearst Digital Media, BuzzFeed and A&E Networks.

 

NSSF has partnered with NCPC to teach youth the importance of gun safety through two short videos featuring McGruff and his loveable nephew Scruff. In these videos, Scruff teaches his friends what to do if they find a gun or see someone bring a gun to school.

 

“NSSF is pushing the boundaries for video and television innovation and creativity at a time when the industry is rapidly changing,” said Sabrina Dridje, Managing Director of the Telly Awards. “This award is a tribute to the talent and vision of its creators and a celebration of the diversity of work being made today for all screens.”

 

“NSSF believes strongly in teaching young children and their parents about firearms safety, and we are thrilled to have the McGruff videos, a creative collaboration with NCPC, honored with prestigious Telly Awards,” said Steve Sanetti, CEO of the National Shooting Sports Foundation. “We hope this recognition will mean an even larger viewership of these videos and their important safety messages.”

 

“NCPC is delighted to be recognized for the work we’ve done with NSSF on educating children and their families on gun safety,” said Ann Harkins, President and CEO of the National Crime Prevention Council. “The McGruff videos are an informative and fun way to learn about the 4-steps to gun safety, and to get families talking about it together.”

 

The McGruff on Gun Safety videos were created by Danger Pigeon Studios.

 

The winner’s announcement capped a year-long celebration of the 40th Anniversary of The Telly Awards. Throughout 2018-2019, The Telly Awards celebrated four decades of honoring the video and television industry, whether through its inaugural international screening series or its online video interviews with industry experts. This year also saw the continued expansion of new categories further to the awards’ recent initiative to rebuild the honors for the multi-screen era. New categories included serialized Branded Content and expanded Social Video categories.

 

Last year, The Telly Awards attracted more than 12,000 entries from top video content producers including Condé Nast, Netflix, Refinery29, RadicalMedia, T Brand Studio and Ogilvy & Mather.

The full list of the 40th Annual Telly Awards winners can be found at www.tellyawards.com/winners.

 

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About NSSF

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.

 

About National Crime Prevention Council

The National Crime Prevention Council is the nonprofit leader in crime prevention. For almost 40 years, our symbol of safety, McGruff the Crime Dog®, has delivered easy-to-use crime prevention tips that protect what matters most — you, your family, and your community. Since 1982, NCPC has continuously provided the American public with comprehensive educational materials, training programs, and effective crime prevention messaging, delivered in large part through its vast network of more than 15,000 state and local law enforcement agencies, crime prevention associations, community groups, foundations, and corporate partners. For more information on how NCPC can be a public safety expert for you or how to "Take A Bite Out of Crime®," visit www.ncpc.org.

 

Find The Telly Awards Online: Website: www.TellyAwards.com

June 20, 2019

NEWTOWN, Conn., and RICHMOND, Va. – The Project ChildSafe® Foundation today announced that Guns.com, a leading online firearms retailer, has become a Premier Sponsor of the National Shooting Sports Foundation®’s (NSSF®) Project ChildSafe program with a $25,000 donation to help promote the responsible storage of firearms when they are not in use.

 

“We sincerely thank Guns.com for its very generous donation to our Project ChildSafe program,” said Steve Sanetti, NSSF CEO and Chairman of the Project ChildSafe Foundation. “Such support, along with the support from the broader shooting sports industry, really helps Project ChildSafe expand its message of genuine firearms safety and storing guns responsibly when not in use.”

 

The donation will provide thousands of new gun locks and safety education materials to the Project ChildSafe program. These locks and materials are distributed free to the public through partnerships with law enforcement agencies, hunter education classes, youth programs, community organizations and other partners across the country.

 

In addition to the donation, Guns.com will also partner with NSSF and Project ChildSafe to make safety information available to its customers through a new safety page on its website and by providing safety materials in product shipping.

 

“Storing firearms responsibly and securely when they aren’t in use is the absolute best way to prevent firearms accidents and to help keep guns out of the wrong hands,” said Chris Callahan, Guns.com founder and CEO. “As one of the largest retailers of firearms online, we want our customers to take that responsibility as seriously as we do.”

 

Project ChildSafe is marking its 20th year of promoting firearms safety education. NSSF launched Project ChildSafe in 1999 as a nationwide initiative to promote firearms responsibility and provide safety education to all gun owners. It is the nation’s largest, most comprehensive firearms safety program and is funded almost entirely by NSSF member companies. The centerpiece of the program is its free firearm safety kits, which include a cable-style gun lock and safety brochure, and key educational materials and resources. To date, the program has distributed more than 38 million free gun locks in all 50 states and five U.S. territories.

 

In that same time period, the number of fatal firearms accidents across the U.S. has dropped to historic lows, even as gun sales have increased. Demand for Project ChildSafe safety kits and program resources has more than quadrupled in recent years. Donations, grants and corporate sponsorships from partners like Guns.com help Project ChildSafe keep up with requests for its gun safety materials.

 

Guns.com made its donation to the Project ChildSafe Foundation, a 501(c)(3) charity that helps support the Project ChildSafe firearms safety program. More information on Project ChildSafe sponsorship opportunities can be found on the Project ChildSafe website.

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About Project ChildSafe

NSSF, the trade association of the firearms industry, launched Project ChildSafe in 1999 (originally as Project HomeSafe). Since 1999, the program has provided more than 38 million free firearm safety kits and gun locks to firearm owners in all 50 states through partnerships with thousands of law enforcement agencies across the country. That’s in addition to the more than 70 million free locking devices manufacturers have included, and continue to include, with new firearms sold since 1998. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at projectchildsafe.org.

 

About Guns.com

Guns.com started in 2011 with a goal to create a website where gun owners could come for news, product reviews and the latest information on issues that affect them. Today it is the most trusted source of information about firearms online. Guns.com has also pioneered a “better way” to legally buy and sell guns online, based on interviews with thousands of gun owners, store owners and manufacturers.

 

About NSSF

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.

June 18, 2019

WICHITA, Kan.—The National Shooting Sports Foundation (NSSF), along with the Wichita Police Department and Professional Outdoor Media Association (POMA), today launched Project ChildSafe to encourage responsible firearms ownership with an emphasis on securely storing firearms when not in use.

 

At a press event at Wichita Gun Club, Wichita P.D. announced that it will be distributing hundreds of free firearms safety kits donated by the National Shooting Sports Foundation and the firearms industry to encourage responsible storage of guns when not in use. The goal is to help prevent firearms accidents, thefts and misuse, including suicide.

 

“The gun locks and educational materials donated by NSSF and Project ChildSafe help remind gun owners about their responsibility to store their guns safely so they’re not accessible by children or unauthorized adults,” said Wichita P.D. Lieutenant Kevin Kochenderfer.

 

Wichita P.D. officers provided demonstrations of how the Project ChildSafe cable lock can be properly installed on various types of firearms — pistols, rifles and shotguns — so that it will help prevent the firearm from being loaded and fired.

 

Other secure gun storage options available to gun owners also were discussed. “We’re pleased to be partnering with Wichita Police Department and working together to let gun owners know they have many secure storage options—from gun locks to lock boxes to full-size gun safes—to choose from to help keep their guns from falling into the wrong hands,” said Bill Brassard, NSSF Senior Director of Communications. “The number one way to help prevent accidents, thefts and misuse is to securely store guns when not in use.”

 

POMA, whose annual conference is being held in Wichita this week, has a membership of outdoor communicators who cover hunting and shooting sports and are advocates for responsible firearms handling and storage. “POMA has long been a supporter of NSSF’s Project ChildSafe program and its messaging that helps prevent firearms accidents at home, during transportation and in the field,” said Kevin Orthman, POMA Executive Director.

 

Unsecured guns can pose an accident risk to children and create opportunities for theft and misuse, including suicide attempts. Keeping guns out of the wrong hands can be accomplished when gun owners put safeguards in place appropriate to their home and family circumstances. Proper storage can help prevent guns from being stolen and used by criminals, and provide that vital “pause” that can mean the difference between life and death for people experiencing suicidal thoughts.

 

Project ChildSafe is a NSSF program marking its 20th year of promoting firearm safety through the distribution of safety education messages and free firearm safety kits that include a gun lock. The program’s website, ProjectChildSafe.org, has many gun safety resources, including a video on how parents can talk to their kids about gun safety and two new, award-winning videos for young children featuring the McGruff character warning kids to “Stop. Don’t Touch. Get Away. Tell an Adult.” if they should come across an unattended firearm.

 

Through partnerships with more than 15,000 local law enforcement agencies and more than 9,000 organizational supporters, Project ChildSafe has helped educate firearm owners on the importance of gun safety, while distributing more than 38 million free firearm safety kits — which include a free gun lock — to communities in all 50 states and the U.S. territories.

 

For more information on Project ChildSafe and how to get involved, visit projectchildsafe.org

 

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About Project ChildSafe

NSSF, the trade association of the firearms industry, launched Project ChildSafe in 1999 (originally as Project HomeSafe). Since 1999, the program has provided more than 38 million free firearm safety kits and gun locks to firearm owners in all 50 states through partnerships with thousands of law enforcement agencies across the country. That’s in addition to the more than 70 million free locking devices manufacturers have included, and continue to include, with new firearms sold since 1998. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at projectchildsafe.org.

 

About NSSF

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.

 

 

June 17, 2019

NEWTOWN, Conn., and POWELL, Ohio — The National Shooting Sports Foundation® (NSSF®), the trade association of the firearms industry, is pleased to announce that firearms storage manufacturer Console Vault® has become a financial sponsor of NSSF’s Project ChildSafe® program.

 

“Thefts of firearms from vehicles has been a concern in many parts of the country and gun owners need options for keeping their firearms inaccessible when not in use so they are secure and concealed from would-be thieves,” says NSSF President Joe Bartozzi. “Knowing that many guns used in crimes are stolen, we’re very glad that Console Vault is supporting Project ChildSafe’s efforts to educate gun owners about secure storage in vehicles.”

 

NSSF launched Project ChildSafe in 1999 as a nationwide initiative to promote firearms responsibility and provide safety education to all gun owners. The centerpiece of the program is its free firearm safety kits, which include a cable-style gun lock and safety brochure. To date, the program has distributed more than 38 million free gun locks through partnerships with more than 15,000 law enforcement agencies.

 

In addition to financial support, Console Vault has also developed a firearms safety section on its website and is actively promoting Project ChildSafe in its outreach efforts. To help emphasize a gun owner’s responsibility to keep firearms out of the wrong hands and provide tips for the safe handling, transportation and storage of firearms in vehicles, NSSF has also developed a brochure, “Firearms Safety in Vehicles,”

 

“We truly believe in the work Project ChildSafe is doing to promote genuine firearms safety,” said Ken Kish, Vice President of Marketing at Console Vault. “The motto, ‘Own It? Respect It. Secure It.’ says it all. We want to join Project ChildSafe and NSSF in being part of a solution that helps prevent firearms accidents and thefts.”

 

Project ChildSafe is almost entirely funded by NSSF member companies. In recent years, demand for safety kits and program resources has more than quadrupled. Donations, grants and corporate sponsorships from partners like Console Vault help NSSF meet the demand.

 

Console Vault made its donation to the Project ChildSafe Foundation, a 501(c)(3) charity that helps support the Project ChildSafe firearms safety program.

 

More information on Project ChildSafe sponsorship opportunities can be found on the Project ChildSafe website.

 

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About Project ChildSafe

NSSF, the trade association of the firearms industry, launched Project ChildSafe in 1999 (originally as Project HomeSafe). Since 1999, the program has provided more than 38 million free firearm safety kits and gun locks to firearm owners in all 50 states through partnerships with thousands of law enforcement agencies across the country. That’s in addition to the more than 70 million free locking devices manufacturers have included, and continue to include, with new firearms sold since 1998. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at projectchildsafe.org.

 

About Console Vault

Console Vault is the original in-vehicle safe company. We design safes that secure and conceal our customers' firearms and valuables from unauthorized access. Our products are developed with exceptional quality, fit, finish and durability. We serve the direct-to-consumer and original equipment manufacturer markets. Within our product lineup, we sell in-vehicle safes for many of today’s most popular vehicles. Console Vault products provide a shield of safety and protection for our customers and their communities. The company is headquartered in Powell, Ohio, with distribution centers in Wooster, Ohio, and Las Vegas, Nevada. For more information about Console Vault, visit www.consolevault.com.

 

About NSSF

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.

June 11, 2019

NEWTOWN, Conn. – Project ChildSafe, a program of the National Shooting Sports Foundation, is making a national call to action urging firearms owners to make safe firearms storage a priority this summer and beyond. To help reinforce this effort, Project ChildSafe provides a library of videos and tools that can help families facilitate important conversations about gun safety—regardless of whether they have a gun in their home or not— in an effort to help prevent firearms accidents. 

 

“Storing firearms responsibly, in homes and vehicles, is the number one way to help prevent firearms accidents, theft and misuse,” said Steve Sanetti, NSSF’s CEO and Chairman of the Project ChildSafe Foundation. “As summer begins, it’s a time of year when kids spend much more time in the home and in the car, so it’s especially important for gun owners to make sure they’re properly securing firearms.”

 

Project ChildSafe and NSSF are launching the effort to coincide with National Safety Month, observed every year in June. The call to action goes beyond asking individual gun owners to store firearms responsibly when not in use and urges the entire gun-owning community to share and promote Project ChildSafe resources that can help educate adults and children everywhere on how to practice firearms safety.

 

“We have numerous online resources including videos, infographics, tip sheets and other tools we hope gun owners will use, discuss with their families and friends and share on their own social media pages, blogs and websites,” Steve Sanetti said.

 

These tools include:

 

Videos

 

Interactive Content

 

Brochures and Tip Sheets

 

“Although the number of fatal firearms accidents is at historic lows, the fact remains that these accidents are almost always preventable,” said Steve Sanetti. “If you have a gun, be sure your family understands the safety rules, and please, always store it responsibly.”

 

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About Project ChildSafe: NSSF, the trade association of the firearms industry, launched Project ChildSafe in 1999 (originally as Project HomeSafe). Since 1999, the program has provided more than 38 million free firearm safety kits and gun locks to firearm owners in all 50 states through partnerships with thousands of law enforcement agencies across the country. That’s in addition to the more than 70 million free locking devices manufacturers have included, and continue to include, with new firearms sold since 1998. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at projectchildsafe.org.

 

About NSSF:  The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.



[1] Developed in partnership with the Bureau of Justice Assistance

[2] Developed in partnership with the Bureau of Justice Assistance

[3] Developed in partnership with the National Crime Prevention Council

[4] Developed in partnership with the National Crime Prevention Council

 

June 10, 2019

NEWTOWN, Conn., and WASHINGTON, D.C. – The National Shooting Sports Foundation (NSSF) and the Bureau of Justice Assistance (BJA) unveiled a new public service announcement (PSA), “Protect the People You Love,” to encourage families to talk about gun safety—regardless of whether they have a gun in the home.

 

The PSA, which is viewable and downloadable on the Project ChildSafe website in time for National Safety Month this June, focuses on the false assumptions that children are unaware of firearms in the home or know not to touch them without permission. The 30-second spot emphasizes how families can help prevent firearms accidents by talking about gun safety with children. Further, storing firearms responsibly addresses the issue that many children are often familiar with where and how firearms are stored—much more than parents might think.

 

“Parents and caregivers talk to kids about big issues like drugs, sex and alcohol; we need to talk to our kids about gun safety as well. Even if you don’t own a gun yourself, having this conversation is vital,” said BJA Director Jon Adler. “If you don’t have this talk with your kids, they’re going to learn about guns from someone else, whether on TV or from friends, and chances are they aren’t going to learn what you’d want to teach them.”

 

As more Americans continue to purchase firearms for personal protection and safety, the importance of storing them is critical. Although the number of fatal firearms accidents is at historic lows, the fact remains that these accidents are almost always preventable. Proper firearms storage helps prevent thefts, accidents and misuse, such as suicide.

 

“Protecting your family doesn’t stop with bringing a gun into your home, it also means doing what you need to do so a loaded gun isn’t picked up by a child or someone who may be at risk of harming themselves – or others,” said NSSF CEO Steve Sanetti. “If you have a gun, be sure your family understands the safety rules, and always store it responsibly. That’s the best way to protect the people you love.” 

 

To further help parents in having the important conversation about firearms safety, Project ChildSafe also has an instructional video, “Talking to Kids about Gun Safety,” on its website.

 

Funding for the PSA comes from a $2.4 million grant that BJA awarded NSSF’s Project ChildSafe initiative in 2015. Project ChildSafe provides firearms safety education messaging and free gun locks to communities throughout the country in an effort to help reduce firearms accidents, theft and misuse.

 

# # #

 

About Project ChildSafe: NSSF, the trade association of the firearms industry, launched Project ChildSafe in 1999 (originally as Project HomeSafe). Since 1999, the program has provided more than 38 million free firearm safety kits and gun locks to firearm owners in all 50 states through partnerships with thousands of law enforcement agencies across the country. That’s in addition to the more than 70 million free locking devices manufacturers have included, and continue to include, with new firearms sold since 1998. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at projectchildsafe.org.

 

About NSSF:  The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.

 

This project was supported by Grant No. 2015-FG-BX-K001 awarded by the Bureau of Justice Assistance. The Bureau of Justice Assistance is a component of the Department of Justice’s Office of Justice Programs, which also includes the Bureau of Justice Statistics, the National Institute of Justice, the Office of Juvenile Justice and Delinquency Prevention, the Office for Victims of Crime, and the Office of Sex Offender Sentencing, Monitoring, Apprehending, Registering, and Tracking. Points of view or opinions in this document are those of the author and do not necessarily represent the official position or policies of the U.S. Department of Justice.